The Pro Kabaddi League 5 finale played between Patna Pirates and Gujarat Fortune giants last month in Chennai, has created history by becoming the first highest rated non-cricket event on television. Gujarat was thrashed 55-38 by Patna, who lifted the title for the third time.
VIVO Pro Kabaddi continued its remarkable run with Season 5 as hundreds of millions tuned in to Star Sports to catch the riveting Kabaddi action. The tournament followed a stellar opening in Hyderabad and travelled across 12 cities before the finale in Chennai. At the end of Season 5, gross impressions for India’s most-watched non-cricketing league stand at 313 million with a watch time of 100 billion minutes.
Commenting on the performance of India’s flagship Kabaddi tournament, Sanjay Gupta, MD, Star India said, “India has truly embraced kabaddi. This season was all about pushing boundaries. With an expanded league, there were 12 teams competing in more than 130 matches, spread across 13 weeks. The love for Kabaddi cutting across geographies and demographics is self-evident. It is very heartening to see this response from millions of fans across the country, which has emphatically re-established Kabaddi’s position as the most watched non-cricket sport synonymous with the VIVO Pro Kabaddi League.”