Rahul Dravid once said that “no dream is ever chased alone” and for a feat of this magnitude, KK & Shanj needed a team. A support system was critical for success and Meraki Sport & Entertainment came on board. “When KK first met us in May, we knew that his latest expedition was both ambitious and fascinatingly unique. We were confident that we could assemble an ecosystem that would do justice to their vision,” said Ajit Ravindran, Managing Director – Meraki Sport & Entertainment. The first hunt was for a brand whose values matched those of the expedition and of the two who would embark on it.

SF Watches, a brand under Titan watches, was a perfect fit as it encourages individuals to test their limits and push beyond them. Commenting on this unique association, Utkarsh Thakur, Marketing Head - SF, said "As a young brand, it is imperative that we connect with new-age goals of taking the road less travelled and pursuing your dreams. SF 'Conquer the Coast' was a human journey of grit, determination, and adventure that transcended many barriers and norms. And we found a perfect fit between the values SF embodies and the endeavor of these two daredevils. All of which has been captured in a 6-part web series, the finale of which goes live today. The entire expedition has gained tremendous traction across social media platforms and the number of people touched by this story speak through the engagement itself."

The 83-day expedition (17 days faster than the target) played a large role in their current outlook of life. "The people we met were amazing. They provided us a place to stay at times, fed us. The best part was that residents all through helped us with permissions," said Kaustubh on his return from the expedition. Shanjali, too, was impressed with the support from the people. "It was important to maintain the hygiene, eat the right food and stay healthy through it all," said Shanjali reflecting on the time they spent on the expedition. Together the couple underwent immense physical exertion but they focused on the right recovery processes to start a fresh day. The support was not only restricted to locals but all official authorities in each state were incredibly helpful. “The local police, governments and municipal authorities were absolutely fantastic. This journey could not have been completed if it wasn’t for their continuous unwavering support,” said Kaustubh.

When asked what they plan on doing next Kaustubh said "The next step obviously is the other end of the coast. We are in the process of planning an expedition along the east coast. We will be charting out our path for that in the coming months," We would not have expected anything less from these two mavericks.