According to a latest research study done by Puma over a Pan-India basis, it has been found that around 1/3rd of the country hasn’t indulged in any physical activity in the last one year. The physical activities included anything like running, walking, Zumba, Yoga, swimming etc. in home or outdoors.
National, 7 May 2018: India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market research agency Kantar IMRB to understand the current state of physical activity and sports adoption in the country. The study also assesses the barriers to playing sport regularly. Additionally, it highlights that the biggest motivation for adopting play is the sheer joy it brings and how it can effortlessly be included in everyday life.
Findings show that:
-1/3rd of the total population surveyed had not done any physical activity even once in the last 1 year!*
Physical activity here included any activity at home/outdoors/gyms/fitness centers such as Running/Walking/Zumba/Yoga/Swimming etc. as well as sports such as Cricket, Football, Badminton, Tennis, Table Tennis, Basketball, Volleyball, Hockey, Squash and local games such as Kabaddi, Kho-Kho etc.
57% of the respondents have not played any sport for the last one year!*
• 3/4th of this group last played a sport only in school or college
• While 70% of the respondents between 18-21 years had played a sport at least once in the last 1 year, this figure dropped drastically as individuals progressed in their occupations, and reduced to just 26% in the age bracket of 36-40 years.
58% of those who don’t play any sport cited ‘Lack of time’ as the main reason *
• However, the research brought out that the same respondents also spent close to 4-5 hours on social media, watching TV, personal phone conversations and usage of various messaging platforms on a typical working day (all put together).
• In fact, the average frequency of uploading content on one’s social media handles was found to be 9 times in a month
• Additionally, the average number of working hours for those who don’t play was found to be lesser than those who do (4.8 hours vs. 5.4 hours).
Interestingly, 81% of those who do play said they did so simply because they ‘enjoyed playing’ *
• Other reasons for playing sport include ‘keeping fit’ and ‘relief from stress’
• 76% percent of those who play stated that they play in any open spaces that they find near their homes and 65% play with neighbors. Both clearly showing that lack of infrastructure or unavailability of people to play with were not barriers to play.
Goa topped the list with 89% of the respondents playing a sport at least once in the last 1 month*
• This was followed by Hyderabad and Mumbai.
• Gurgaon, Raipur
Responding to the findings Virat Kohli said,
Technology and social media
Abhishek Ganguly, Managing Director, PUMA India said “The study brings out alarming facts about India’s adoption of physical activity. It is essential to take corrective steps to address this situation. Playing sports is a simple yet effective solution that can be implemented
He further added “Our
The survey covered 3924 respondents from the age bracket of 18-40 years (both male and female). The respondents were spread across 18 cities - Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, Kolkata, Cochin, Ghaziabad, Goa, Gurugram, Guwahati, Jaipur, Lucknow, Ludhiana, Patna, Raipur, and Surat.
*Findings pertain to respondents in the age bracket of 22-40 years