Virender Sehwag made a career out of bending the rules of batting, and is now using his wit to enthrall millions on Twitter. Brands are chasing him to endorse their products on the microblogging site, and the Nawab of Najafgarh is using the money to fund a school in his home state of Haryana.
“I have, in the last six months, made around Rs 30 lakh through my tweets,” Sehwag told the Hindustan Times. “These are all jokes we used to crack with friends and in the dressing room. Once I took to Twitter and shared those jokes, they became a huge hit. My following grew and some of the posts got thousands of retweets. With so many shares, money from sponsors followed.”
The former opener has turned into a social media hit with his 140-character witty jokes. The 38-year-old Sehwag has over 8 million followers on Twitter, and brands are using his popularity to promote their products.
However, there is no blatant promotion of brands from his account,
I’d plough every penny back into improving facilities for the school.
Sehwag is using this money to run a public school that he owns. The cricketer set up a 40-acre Sehwag International School on the Gurugram-Jhajjar highway in 2011 after the then Haryana Chief Minister Bhupinder Singh Hooda presented him with the lease of the land in recognition of his second triple hundred.