Knight Riders are perhaps the only global brand in cricket, claims Venky Mysore

 ‘‘We have pursued a conscious strategy of making The Knight Riders brand a global one. With our presence through KKR in IPL, through TKR in CPL and even when we established Cape Town Knight Riders in the SA League, the endeavour has been to globalise the Knight Rider brand, build a global fan base and partner with global brands. Through such initiatives, we have now not only become the top brand in IPL but perhaps the only global brand in cricket,” Mysore told Gulf News.

The successful backroom planning and the clarity of thoughts among the TKR cricketers were so visible that they emerged victorious in the CPL unbeaten, winning 12 games on a trot. So much so that KKR also roped in USA cricketer Ali Khan, one of the fulcrums in TKRs’ campaign, as a replacement for Harry Gurney. Mysore was ecstatic after TKR success and hopes that the same gets rubbed on the KKR boys.