Australian based sports manufacturers sued by Sachin Tendulkar for breach of contract

Often labelled as the ‘God of Cricket,’ Sachin Tendulkar’s name is no less than a brand on the cricketing circuit. In fact, he runs a successful brand named Sachin that sells various kinds of sports merchandise, usually relating to cricket. 

In 2016, the cricketing icon had signed a contract with Spartan Sports International, based in Sydney, Australia, which allowed the company to use his name and image in return for which the former Indian cricketer would promote the company and be paid at least one million dollars in royalties per year.

Sachin kept his side of the contract as he appeared in a wide array of promotional events around the world to help sell the brand and its products. However, he did not receive his due payments timely from the company and formally requested them for the same in September 2018, having not received any amount of money from them, according to the documents filed by Sachin to support his lawsuit and reviewed by Reuters.

When the retired professional still did not get the money owed to him, he terminated the contract and forbade the company from using his name or image any longer on its products. However, Spartan did not flinch and continue to use his name, which prompted him to file a lawsuit in Sydney on June 5.

The lawsuit seeks to prove that it finds the company guilty of ‘misleading or deceptive conduct, passing off, or suggesting an official endorsement when none existed, and breach of contract’, with it being reported that they owe Sachin an amount of two million dollars. So far the company has not made any comments on the matter and its CEO Les Galbraith did not respond to an attempt to communicate with him initiated by Reuters.

The first hearing is due on June 26 which would require representatives of both parties to be present in court in Sydney.