Virat Kohlis One8 Launch Set New Benchmarks in Sports Retail
Virat Kohli made his debut as a co-founder on 21 June, as the One8 event started with him and Karan Aujla making special appearances. Kohli’s One8 shoes have been sold at a price of 9230 rupees, and reports claim that he has sold over 1.5 lakh shoes since 24 hours of the event.
Virat Kohli is not just an ordinary cricketer with extraordinary records. He is also one of the biggest business tycoons in India, having his name involved in multiple businesses. But recently, Virat made his debut as a co-founder when he launched his One8 shoes.
Kohli was present at the One8 Global Premiere, which took place in New Delhi. This premiere allowed the fans to see Karan Aujla and Virat Kohli share the stage together. It was a launch event for the One8 shoes, which have been priced at 9230 rupees, which is also the number of runs Virat scored in the Test format.
Since then, fans have been wondering how many shoes were actually sold, as the real numbers are not known. Reports claim that One8 sold approximately 1.5 lakh pairs of shoes within 24 hours of the launch event. With these shoes being priced at 9230, the company has already made a good revenue.
Our Take
Virat Kohli continues his growth as both a player and a businessman. It should still be noted that these figures of 1.5 lakh pairs of shoes is still not verified. But looking at the crowd which attended the event, it can be noted that the figures could be close. As of now, Kohli has shifted his focus to the upcoming ODI series against England, where he begins his preparations for the 2027 ODI World Cup.
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