Erling Haaland and Gustav Witzøe Join Db as Strategic Partners

Scandinavian luggage brand Db has partnered with football star Erling Haaland and billionaire model Gustav Magnar Witzøe. Both join as minority shareholders to support the brand’s global expansion, following LVMH’s investment in 2024. Db aims to blend sport, lifestyle, and adventure through this collaboration.

For the next big step in its global journey, Scandinavian travel brand Db has brought two high-profile names on board — football star Erling Haaland and billionaire model Gustav Magnar Witzøe. The two have joined as strategic partners and minority shareholders, following LVMH Luxury Ventures’ investment in the brand late last year and with this trio of influential backers, Db is aiming to strengthen its presence worldwide.

The company isn’t just looking for investors and it’s looking for people who reflect its adventurous and ambitious spirit. Db’s founder, Truls Brataas, said Haaland and Witzøe fit the brand perfectly, describing them as bold, driven individuals who share the same mindset and passion for pushing boundaries. Both Haaland and Witzøe will work closely with LVMH’s venture arm to support Db’s international growth, particularly in blending sport, travel, and lifestyle.

This move is a clear signal that Db wants to be more than a luggage company — it wants to create a community around movement, style, and ambition and with such influential figures joining the team, Db is making a strong statement: it’s ready to stand out globally and become a leading name where travel meets lifestyle.