Juventus Announces New Shirt Sponsorship Deal Until 2028

Juventus has confirmed a new shirt sponsorship agreement with Jeep and VisitDetroit, set to begin in the 2025-26 season and run until 2028. Jeep returns as the primary sponsor, while VisitDetroit becomes the first convention and visitors bureau to feature on a Serie A club's shirt. The deal covers men's, women's, and next-gen jerseys.

For the team, Juventus has secured a new shirt sponsorship deal with Jeep and VisitDetroit, set to begin in the 2025-26 season and run through until 2028. This deal marks the end of a season without a main sponsor after Juventus’ long-term agreement with Jeep concluded in 2024. During the 2024-25 campaign, Juventus featured Save the Children as their shirt sponsor.

The new agreement will see both Jeep and VisitDetroit prominently displayed on Juventus' shirts. Jeep, a long-time partner of the club, will return as the primary sponsor for international matches, while VisitDetroit will join as a co-sponsor for domestic competitions. VisitDetroit will also hold the unique distinction of being the first convention and visitors bureau to have its logo featured on a Serie A club’s shirt.

Both brands will appear on Juventus' men’s, women’s, and Next Gen team jerseys. Maurizio Scanavino, Juventus’ CEO, expressed pride in the partnership, highlighting shared values of innovation, excellence, and sport. The deal represents an important step for Juventus in strengthening its global brand, furthering its reach with international and community-focused sponsorships.