AIFF Partners with Shrachi Sports, Sony for I-League and Indian Football Coverage

AIFF confirmed the deal with Shrachi Sports and Sony as the official broadcasting partners for Indian football, including the I-League. Namdhari and Dempo SC will be going against each other in the upcoming I-League game.

The All India Football Federation (AIFF) has now officially partnered with Sony and Shrachi Sports for the coverage of all the domestic football events, including the I-League, which is currently ongoing. On Monday, it was announced by the federation that the 338 football games of the 2024-25 season will be available for the fans to watch on these programs.

Fans who want to watch the I-League tournament can also enjoy the same with the Sony Sports Network, which will be broadcasting 110 matches of the 132 games of the tournament. On the other hand, the Shrachi Sports, with its SSEN app, will be broadcasting the remaining football leagues in India.

The leagues which fans can now watch on these platforms include I-League, I-League 2, Senior National Football Championship for Santosh Trophy, Indian Women's League, and Senior Women’s National Football Championship for Rajmata Jijabai Trophy. The AIFF secretary talked about this deal, saying,“This significant partnership will help Indian football to get necessary exposure.”

The Managing Director of Shrachi Sports said,“It is indeed a historic day for Shrachi Sports to be partnering with AIFF. This will provide a platform for men and women players to showcase their talents to national and international audiences with high quality HD content. With this partnership, Shrachi shows its commitment towards being part of India’s growing sports ecosystem.”