Juventus Partners with WhiteBIT in Three-Year Crypto Deal

Juventus FC has signed a three-year sponsorship deal with WhiteBIT, Europe’s largest crypto exchange by traffic. Starting with the FIFA Club World Cup 2025, WhiteBIT’s logo will appear on the men’s first team’s shirt sleeve. The partnership aims to boost fan engagement through tech-driven content, digital innovations, and global community initiatives.

As the 2025 FIFA Club World Cup approaches, Juventus FC has announced a major new partnership with WhiteBIT, Europe’s biggest cryptocurrency exchange by user traffic. This three-year deal will see WhiteBIT become both the official crypto exchange partner and sleeve sponsor for Juventus’ men’s first team, with its logo debuting on the jersey during the Club World Cup.

This move is part of Juventus’ growing focus on digital innovation and finding new ways to connect with fans around the world. The partnership isn’t just about branding—it also includes plans for exclusive digital content, creative fan experiences, and tech-driven projects that bring supporters closer to the club, whether online or in the stadium.

Juventus CEO Maurizio Scanavino welcomed WhiteBIT to the club’s global family, saying the two share a common goal of pushing boundaries on and off the pitch. Meanwhile, WhiteBIT CEO Volodymyr Nosov called it a proud moment, describing Juventus as an iconic club and highlighting the opportunity to make cryptocurrency more accessible to fans.