Fashion Brands Embrace FIFA World Cup 2026 with Creative Collaborations
As FIFA World Cup 2026 gains momentum, several fashion brands have launched football inspired collections and campaigns. Stone Island and New Balance introduced a technical capsule featuring apparel, accessories, and the Abzorb 1890 trainer.
Bape and KidSuper released 48 country themed Bape Sta sneakers, while Billionaire Boys Club and IceCream unveiled their Football Pack 2026. In the build up to the 2026 FIFA World Cup, several fashion brands have launched football inspired collections that combine sport, lifestyle, and streetwear influences. Stone Island and New Balance introduced a technical capsule inspired by 1990s football culture. The collection features a jersey, shorts, a 32 panel football, the Abzorb 1890 trainer, and accessories such as a hooded jacket and sports bag. Arsenal star Bukayo Saka and Brazilian forward Endrick front the campaign.
Billionaire Boys Club and IceCream unveiled their “Football Pack 2026,” which includes football themed jerseys, shirts, and a retro tracksuit. The collection blends classic football styling with urban fashion and is aimed at both matchday and everyday wear. American label Reformation partnered with Umbro on a six piece collection that avoids traditional football jerseys. Instead, it includes dresses, shorts, jackets, and T-shirts made from deadstock athletic materials, promoting a more sustainable approach to sports inspired fashion.
Meanwhile, Bape and KidSuper launched the SuperBape Cup Collection to celebrate the 25th anniversary of the Bape Sta sneaker. The range includes 48 exclusive sneaker designs representing every nation participating in the World Cup. Zalando has also joined the World Cup excitement by launching “+90,” a digital fan zone featuring six behind the scenes videos following Belgium’s national team, alongside interactive shopping and fan engagement features.