Haaland and Klopp Join Budweisers World Cup 2026 Campaign
Budweiser has signed Erling Haaland and Jürgen Klopp as ambassadors for the FIFA World Cup 2026. The campaign will run across 40 countries, featuring a global film, limited edition merchandise, and fan experiences, while also launching the Bud Fan Store to enhance engagement worldwide.
In the build-up to the FIFA World Cup 2026, AB InBev has strengthened its marketing push by naming Erling Haaland and Jürgen Klopp as global ambassadors for its flagship brand Budweiser. The campaign is part of Budweiser’s “Let It Pour” initiative, which will run across 40 countries and aims to deepen fan engagement during the tournament. As the official beer sponsor of the World Cup, Budweiser plans to roll out a global film featuring both figures, along with limited edition merchandise and interactive fan experiences.
The brand also intends to launch “The Bud Fan Store,” where supporters can purchase or win exclusive items such as themed football kits and World Cup apparel. Company leadership highlighted that Budweiser has been associated with World Cup celebrations for over 40 years, both inside stadiums and in social settings worldwide.
Haaland, preparing for his first World Cup appearance, emphasized the emotional importance of the tournament and how the campaign reflects his mindset. Klopp echoed similar sentiments, noting the passion and unity the World Cup brings to fans globally. Overall, the partnership is designed to boost fan excitement and strengthen Budweiser’s global presence during one of football’s biggest events.