Mideas Cairo OOH Campaign Features Haaland, Rodri and Marmoush

Midea launched a bold OOH campaign in Cairo featuring Manchester City stars Erling Haaland, Rodri, and Omar Marmoush. The campaign highlights the Smart Life range with three products: a dishwasher with 15-place capacity, a 9L air fryer, and a HealthGuard washer promising 99.9% hygiene. Unified visuals in Midea blue emphasize efficiency, cleanliness, and modern living.

After the success of its earlier appearance in May 2025, Midea has launched another high-impact OOH campaign in Cairo featuring Manchester City stars Erling Haaland, Rodri, and Egyptian forward Omar Marmoush. The campaign highlights Midea’s “Smart Life” product range, aiming to reinforce the brand’s dominance in the home appliance sector.

Three flagship products take center stage: a dishwasher equipped with Inverter Quattro technology and space for 15 place settings, a 9-liter air fryer marketed as a healthier and 30% larger cooking solution, and a front-load washing machine with HealthGuard hygiene that claims 99.9% bacteria removal. The visuals maintain Midea’s signature blue, with footballers positioned on one side and product images on the other, ensuring a clean and impactful layout.

Clear Arabic headlines emphasize product benefits, while supporting visuals like stacked plates, golden fries, and fresh laundry quickly convey everyday convenience. The creative is completed with feature icons, a prominent hotline, and a “World’s No.1” badge to strengthen trust. Placed across Cairo’s busy gantries for maximum visibility, the campaign effectively merges lifestyle functionality with global sports appeal.