Messi and Ronaldo Reunite in Viral LEGO World Cup 2026 Ad
Lionel Messi and Cristiano Ronaldo feature together in a LEGO ad for the FIFA World Cup 2026, alongside Kylian Mbappe and Vinicius Jr. Titled Everyone Wants a Piece, the video crossed 314 million Instagram views. It highlights the upcoming tournament, set from June 11 to July 19, with 48 teams.
In the build-up to the FIFA World Cup 2026, a unique advertisement by LEGO has taken the football world by storm, bringing together legends Lionel Messi and Cristiano Ronaldo alongside modern stars Kylian Mbappé and Vinícius Júnior. The campaign, titled “Everyone wants a piece,” promotes a special World Cup-themed brick set and clearly states that the visuals are not AI-generated.
In the video, all four players are seen playing with LEGO bricks and attempting to recreate the World Cup trophy, offering a fun mix of past and present football icons. The response has been massive, with the video crossing 314 million views on Instagram after being shared by the players themselves. Fans flooded social media with excitement, calling it one of the most iconic collaborations in recent years.
Many also speculated about the high production cost of the ad. This marks another rare joint appearance after their famous 2022 campaign. The buzz around the advertisement has further increased excitement for the 2026 World Cup, which will feature 48 teams and run from June 11 to July 19 across the United States, Canada, and Mexico.